Friday, August 8, 2014

Cornering the Market - The Leftovers

Is it strange that I wondered about the business model for Nora's salesman-friend's business?  They are catering to a very specific population.  If 6 billion people are on Earth and 2 percent vanished then that's 120,000,000 possible sales.  But if your product costs $40,000 then only a small portion of the vanished's families can afford your product.

The company would have to branch out into other ways of making people want to bury their loved one's likeness.  Like if they are a regular missing person.  But then you have a whole different problem about convincing them to close the book on the missing person.  Burn victims?  People killed in natural disasters or plane crashes?  War heroes who dont come home?

I suppose this company could plan to make a lot of sales its first few years but they have to plan for it leveling off.  One thing they could do is try to get families who are spread out across the country to have multiple memorials.  Of course, buying a plane ticket is much cheaper than one of these dolls.

Basically, the partners in this business better get together and figure out how they can use this technology for something else or they are simply going to run out of customers.

Hmmmm.....

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