Friday, April 11, 2014

Mad Men: Season Seven

Over the last two months I rewatched the entire series anticipating the new season and hoping to have a better grasp on it when it airs. 

Coming off a season mostly set in 1968, the bloodiest year in Vietnam, and a bloody year at home for that matter, it will be interesting to see what the general tone of the show will be.

The advertisements have often given us a clue into what's coming, last season's ads featuring aspects of duality, as did the show.  There's been a pyschedelic aspect to this year's ads, and Matt Weiner touched on the meaning

“There is a dreamlike quality to it, and believe it or not, it is related to the show, and not because it’s psychedelic,” said Mr. Weiner, dressed appropriately for the period, with a buttoned-up suit vest but also a bright pink patterned tie. “That’s not what it’s about. What it’s about is the material and the immaterial world, and that’s what I loved.”

Did the imagery hold any clues to the season, beyond Don Draper’s affection for women and drink? Mr. Weiner, known for being unforthcoming with plot details, said, “This is related to the late ’60s, which is all I will say about it.” He added, “It maintains the idea that this is somehow going on in Don Draper’s mind, which is what the story is always about — and what the back of his head is about, on some level.”

In talking about the "dreamlike quality" I can't help but go back to the Sopranos, a show well known for its dream sequences.  And if the show is going to be anything like where Weiner made his bones, maybe dreams sequences will play a larger part this season.  


  • We can play the fun game of guessing what historical events will be observed or at least name checked.  The biggest one in 1969 (I'm assuming we're spending time in 1969) is obviously the moon landing.  
  • Even more than that, I'm always excited to hear the music they pick.  More than a few of my favorites like "Crimson and Clover"
  • On the re-watch, it's really apparent what a hack Paul Kinsey is
  • I feel confident in saying the most recent season is the best of the show and one of the finest in contemporary television
For my previous posts on the end of Mad Men, see parts one, two and three
And here for posts on last season's episodes



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